MAD ABOUT YOU Eau de Parfum

Created in 2017 for the exhibition The Kiss, Mad About You takes a playful view of romance in the age of social media. Pierre Guillaume chooses cherry, liquorice and powdery flowers rather than an innocent bouquet, allowing familiar sweetness to acquire a darker, more sophisticated character.

The opening is distinctly gourmand, with sour cherry and liquorice alongside soft floral powder. As the fragrance develops, a duet of Bois de Violette and black tea absolute becomes more important. Their leathery, powdery effect gives the woody-floral composition another dimension beyond its initial confectionery appeal.

That change of mood is what makes Mad About You interesting. The cherry remains recognisable, but it is not the whole story: tea and the violet-wood accord introduce a more composed, darker presence. Sweetness and powder are still part of its charm, now set within a fragrance that treats romance with a little irony rather than unbroken innocence.

Want to try this fragrance in a smaller size? A sample is included in the brand’s Discovery Set alongside samples of several other fragrances — to purchase the full set, click here.

Fragrance notes: sour cherry, liquorice, Bois de Violette accord and black tea absolute.

This fragrance is for you if: you enjoy fruity gourmands with darker, powdery and leathery nuances rather than juicy sweetness alone.

This fragrance may not be your best match if: you want cherry to smell only like fresh fruit, without liquorice or a powdery character.

Choose this fragrance if: you like a playful cherry-and-liquorice opening followed by the more refined, leathery powder of black tea and Bois de Violette.

How to apply — general guidance: spray onto clean, dry skin, for example on the neck or the inside of the wrists. Allow to dry without rubbing. Avoid contact with the eyes and follow the instructions on the packaging.

INGREDIENTS: Alcohol, Parfum (Fragrance), Aqua (Water), Glycerin, Pogostemon Cablin oil, Hexamethylindano-pyran, alpha-iso-Methylionone, beta-Caryophyllene, Tetramethyl acetyloctahydro-naphthalenes, Vanillin, Linalyl acetate, Benzaldehyde, Pinene, Turpentine, Coumarin, Linalool, Limonene, Hexyl cinnamal, Anethole, Benzyl benzoate, Farnesol, Rose ketones, Benzyl salicylate.

This ingredient list reflects the latest production version published by Pierre Guillaume. Please also check the list on the packaging of the product purchased.

Directions and safety information: EAU DE PARFUM.

Directions: spray a small amount onto clean skin.

Precautions: for external use only. Do not swallow. Do not use on children or on mucous membranes. Flammable after application until dry. Keep away from heat, sparks and open flames. No smoking. Do not spray into eyes or onto damaged or irritated skin. If the product gets into the eyes, immediately rinse thoroughly with clean, lukewarm water. May cause allergic reactions. Test on a small area of skin before first use. Discontinue use if irritation occurs. Keep out of reach of children, in a cool, dry place away from direct sunlight. Do not store above 40 °C. Follow any enclosed instructions for use and storage. Retain the packaging for future reference.

See the packaging for ingredients, quantity, expiry date or period after opening, batch number, responsible person’s details and country of origin.

Manufacturer contact information: Manufacturer: PIERRE GUILLAUME DIFFUSION SARL

Email address: boutique@pierreguillaumeparis.com

Postal address: 25 rue Pierre Boulanger, 63100 Clermont-Ferrand, France