Cement Clay 120g

Layrite Cement Clay is a water-based styling clay made for styles that need very strong control, pronounced texture and a clean matte finish. It helps fine-to-medium-thick hair appear fuller without leaving a glossy surface, and the style remains workable rather than drying hard or flaking.

Best for: Fine to medium-thick hair; short to medium lengths; messy, textured looks and structured dry styles that need maximum control.

Not ideal for: Long, loose styles that need soft movement; polished or high-shine finishes; anyone wanting a light product that disappears completely in very fine hair.

Choose this if: You need Layrite's strongest level of hold with dry texture, a matte finish and the ability to reshape the hair during the day.

Hold: Extreme / very strong

Finish: Clean matte finish without shine

Effect: Texture, definition and fuller-looking hair

Base: Water based

Fragrance: Mild cream soda

How to use: Warm a small amount thoroughly between the palms until it softens. Distribute evenly through damp or dry hair, then shape with the fingers for a textured result or with a comb for cleaner definition. Apply to dry hair for maximum hold and the driest finish; use on slightly damp hair for a softer result. Add only in thin layers where more control is required.

Ingredients: Water (Aqua), Lanolin Wax, Petrolatum, VP/VA Copolymer, Cera Alba (Beeswax), Tribehenin, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Ozokerite/Microcrystalline Wax/Cera Microcristallina/Paraffin, Alcohol Denat., Ceteareth-20, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Methyl Gluceth-20, Propylene Glycol, Fragrance (Parfum), PEG-40 Hydrogenated Castor Oil, PPG-3 Benzyl Ether Myristate, Tridecyl Stearate, Neopentyl Glycol Dicaprylate/Dicaprate, Tridecyl Trimellitate, Sodium Hydroxide, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Hexylene Glycol, Hydroxyacetophenone, Red 40 (CI 16035), Blue 1 (CI 42090), Coumarin.